Company's registered business name is V.J.K. Gumkáči, LLC [Gumkáči is a Slovak name of a popular cartoon Disney's Adventures of the Gummi Bears broadcast in Slovakia during the early 1990s]. The shop itself bears a less interesting name "Rubber Products Store". They sell merchandise made from rubber – hoses, tablecloths, corks, floor coverings, doormats – anything and everything your household desperately needs, you just don't know about it yet.